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Why Advertise in Common Sense?

• Student Population: 2,300

• 2,000 newspapers distributed every two weeks (16 total issues per year — five more than any other MCPS high school)

• National award-winning publication, including the Columbia Scholastic Press Association Gold Medal

• Distributed to every MCPS high school, reaching students, staff, and parents

Our Student Audience

• Wealthy, attentive, and high-achieving student population

• Free and Reduced Meals Rate: 5.5% (among lowest in MCPS)

• Attendance Rate: greater than 95%

• Dropout Rate: less than 5%

• Graduation Rate: greater than 95%

• Suspension Rate: less than 3%

Our Parent Audience

• Highly educated and affluent parent community

• 78% have education beyond high school

• 31% hold graduate or professional degrees

• 37% of households have income over $100,000